Packaging ensures the protection of the products that are meant to be distributed in the market for the purpose of sale, storage, use etc. Generally, it refers to the process of designing, evaluating, and producing packages. Some of the common packaging products include boxes, cartons, cans, bottles, bags, envelopes, wrappers, and containers.
With the increasing demand for packaging, many companies have started finding ways and techniques to sell their products through better designing and packaging. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer.
Flexible packaging can be made with flexible materials that can be packed, sealed and can retain the freshness of its content. Be it moulding the packages into a variety of shapes or preserving the flavor and safety of food or logistical aspects, all are covered under the flexible packaging.
This is the major benefit that makes flexible packaging the first choice for food packaging. The package can last for a very long time; if it is stored in the right conditions. Flexible packaging is environmentally friendly as it uses less material and less wastages to make it.
Why Flexible Packaging?
Flexible Packaging can be defined as any package whose shape can be readily changed. Choosing the flexible packaging,
- Adds value and marketability to food and non-food products alike from ensuring food safety and extended shelf life by providing heat seal, barrier protection, ease of use, press-to-seal and high-quality print finishes.
This type of packaging produces a fraction of waste during the printing process, overall reducing landfill discards.
Improvements in production processes have reduced water and energy consumption, greenhouse gas and emissions and volatile organic compounds.
Finally, lighter-weight flexible packages result in less transportation-related energy and fossil fuel consumption, and environmental pollution.
Choosing the correct packaging will provide the ideal results for your products. Keeping abreast of various packaging will give your products a better shelf life and a competitive edge in the market. Many companies use packaging to create awareness among their customers and help them in increasing their sales. Adopting the most suitable packaging for your product can draw attention to latest trends to attract the consumers. Innovative packaging designs can also maximize the profitability of the product.